2009

招商銀行ELLE聯名信用卡,國內首張女性專屬金卡信用卡。持卡人數已近300萬。 140萬持卡人集中于中國一線城市, 90%的持卡人為25歲-45歲的最有消費力的年輕人群,發卡至今累計消費超過3,270億。

China Merchants Bank-ELLE Credit card, Targeting millions of upper-class individuals, is the most influential database marketing method. With more than 2.9 million female cardholders across mainland China, 90% of cardholders are the most consumable young people group between the ages of 25 and 45. 1.4 million cardholders are concentrated in China's first-tier cities, and their cumulative spending has exceeded 327 billion.

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